Product packaging is an integral part of your product design process. Many times companies will get so close to being "finished" with their overall product, that packaging is placed on the backburner. This should not be the case. As the first line of contact between your client and your invention, packaging is the ultimate point-of-sale tool which will give your clients motivation to purchase your product. pHluid will ensure that your packaging presents your product in the best possible light using the following principles:
Demographics - This is your target market or customer base. Your packaging design must include graphics, color schemes and designs all targeting towards your market niche. pHluid takes into account the demographic group you are marketing to and examines color theory, styling and overall presentation.
Consistency - Your packaging must be congruent with your final product design, logo and branding designs. Having four different design firms working on these is a recipe for inconsistency. This only lowers your invention's visual appeal and pereceived value.
Trend Watching - Invention and Product Packaging must keep up with the rest of the consumer world to stay ahead of your competitors' products. pHluid closely designs your invention's packaging with the latest styles and trends in mind.
With our packaging design services combining visually pleasing graphics with consumer color preferences, styles and trends, as well as demographic considerations, we have the skills and know how to ensure your invention packaging design is well executed.
